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SERVICES
Great stories
told well
Whether I'm giving your brand a clear profile or coming up with a new slogan, developing a magazine, conducting an interview, writing a feature article, an Instagram post, or the voice-over for a corporate film—it's always about telling truly great stories. Based on sound knowledge. Strategically planned. Easy to read, easy to understand. And created to capture the readers' attention and stick in their mind.
Brand and strategy
Concept and creation
Editorial and copy
In workshops, we define where you stand in the market, the direction you want to take, and how your brand can be established or honed. Building on this, I develop a strategy and proposals for brand essentials, values, vision, and mission. Ultimately, I distill your brand message into a distinctive, memorable claim.
The strategy is followed by the central theme, which serves as the common thread for your story. Facts are then structured, context is established, and content is presented in a surprising, simple, and accurate way. Designed and executed as a campaign. Or staged in an engaging way from an editorial perspective. Informative and entertaining. Concise and memorable.
Thorough and extensive research. Intensive discussions, careful listening. Questions asked until everything is understood. Now it's time to put the story into words… picked with care, flawlessly worded for editorial or advertising. Tailored to the medium, in just the right tone. Straightforward or with pathos. And—wherever appropriate—with wit or a wink.
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